Creating and Marketing the Brand Called: YOU
Creating and Marketing the Brand Called: YOU
While what you do may not be unique, you are. You are your business. Yet, simply telling people how much better you are than the competition is not the way to grow your business. Millions of real estate professionals consistently ask themselves how they can stand out from their competition and what they can do to get noticed to have buyers, sellers and others choose them. If your name is on your business card, you are the star of the show and as such, are the head marketer for the brand called YOU.
This four-hour, interactive workshop is designed to help you package your skills, personality and unique characteristics into a powerful identity with the purpose of marketing to influence how buyers, sellers and others perceive you.
Topics include:
- Why Brand Yourself?
- The Two Delusions
- Your Personal Brand
- Three Components & Three Goals
- How Branding Works
- Defining Yourself as THE Best Choice
- Making the Commitment – Everything You Do is Branding
- The Crucial Element: Authenticity
- A Branding Truth Many Despise
- It’s All About the Clients
- The Ideal Buyer/Seller/Client
- Fewer Clients, Better Clients
- 17 Influential ways to Market You/Your Brand
- Website, Social Media, Story Telling, Influencer Marketing, Valuable Content and (11) more…
10:00 am - 2:30 pm
Rollingwood Location
Interested in the course?
Independent Certifications & Awards
Important Wire Fraud Notice
Due to increased risk of theft by wire fraud, Heritage Title Company must send Wire Instructions by encrypted e-mail only.
Our Wire Instructions DO NOT CHANGE so consider any communication to change them as fraudulent. Please call your closing team to confirm the Wire Instructions before wiring your funds. Please wire your funds as soon as possible to avoid funding delays.